Leadership: There were joint winners of the 2022 Leadership Award: Broadsign President and CEO Burr Smith and Charmaine Moldrich, CEO of Australia's Outdoor Media Association (OMA.) Smith has helped build Montreal-based Broadsign into one of the world's leading OOH technology companies. […]
From new emerging formats to the accelerated adoption of dynamic DOOH, the innovation taking place in digital out-of-home advertising isn’t slowing down. As digital signage makes its way into new places and spaces, advertisers need to find new ways of catching the attention of their target audience. That’s where interactivity can make a real difference. […]
by Dave Haynes. The big investment in money and years to make New York’s LaGuardia Airport into a facility appropriate for one of the world’s great cities is reaching a conclusion after six years of construction, with word this week that the $4 billion Terminal C will open for travellers on Saturday. The new consolidated Delta terminal – at 1.3 million sq. […]
Best Mobile Interactive Digital Signage Customer Experience — Citizen Watch's transparent augmented reality OLED merchandising displays. Citizen Watch's transparent augmented-reality OLED merchandising displays, in partnership with Pac Team Group, Luminary Design Co. and LG Business Solutions, won the Best Mobile Interactive Digital Signage Customer Experience. […]
by Valerie Carboni. More and more marketers are testing out-of-home (OOH) placements as an alternative channel to digital mediums. Nowadays, the classically-recognized top-of-the-funnel advertising platform not only helps boost brand awareness. […]
Your input costs have gone up. Vinyl costs have increased. Digital billboard costs have increased. […]
Our panellists predict that we’ll be seeing a rise in pDOOH trading as part of omnichannel strategies in the year ahead, with many omnichannel DSPs having already entered the space over the past few years. “When you combine their inertia with the next wave of new omnichannel DSPs entering the space, I expect there to be a great buzz for programmatic OOH in the industry,” says Alexie. […]
Cathy Muldowney, Senior Vice President, Programmatic Sales, Clear Channel Outdoor Americas. […]
Media Leader interviews Tim Bleakley. If you cast your mind back to the dark days of April 2020, when much of the world was rocked by a novel and deadly coronavirus, which images come to mind almost immediately? […]
by: Jeanne Hopkins. Social media has become the #1 channel for voter outreach, ever since Barack Obama upended the campaign marketing process during his first presidential bid. Now, political campaigns typically use multiple social platforms including Facebook, Twitter, Instagram, YouTube and Snapchat. […]
The Houston, TX CMS software firm OptiSigns is the latest digital signage services provider to add Apple TVs to the list of hardware player options. The SaaS company’s play-out software was already compatible with Windows, Android, Linux, Raspberry Pi, BrightSign, Roku, and “LG Commercial” – which I assume means webOS smart displays. […]
Both companies say they will solve the challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. Helping brands report when, where and how their OOH campaigns have been consumed by audiences in the real world. […]
A commercial audio company that says it has 85% percent market penetration in U.S. airports has expanded into digital signage messaging, using custom display ... […]
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign ... […]
The all-in-one display company Bluefin has added Windows 10 IoT to its options for its smaller-format, retail-centric range of merchandising and marketing displays, through ... […]
