A court will look at behavior to determine a lease default if there are no payment terms in a lease. That’s the lesson of Chastant v Headrick Outdoor. Here are the facts In 1985 Headrick Outdoor leased two billboards on property owned by Leon Chastant. […]
By Matt Oliver, VP Demand, Hivestack. The US has 9,600 digital billboards and over 1,250,000 digital place-based ads. The scale of this inventory means that brands both large and small can take advantage of programmatic DOOH as part of their marketing mix. […]
Australian adtech startup Veridooh has raised $5 million in Series A funding which it will use to expand internationally as part of its mission to boost transparency, automation, and intelligence in out-of-home (OOH) advertising. The funding round was led by prominent venture fund EVP, with partner Dan Szekely leading the deal. […]
Nanolumens, creators of True Curve LED displays, is expanding its product portfolio at this year’s InfoComm to include EngageNXT, a dvLED that is said to “deliver value without sacrifice”. EngageNXT, is built on the same platform and processing as the company’s Engage Series. […]
The Traffic Prediction Model for programmatic Digital Out-of-Home, developed by The Neuron, uses in-house Machine Learning (ML) processes, together with data from AdMobilize’s GDPR-compliant DOOH traffic measurement solution, to analyze historical traffic pattern data on outdoor roadside inventory, in real-time. […]
I haven’t a clue what’s going on with the LCD video wall in this Buffalo Wild Wings franchise in Portland, Maine, and neither does ... […]
Q&A with John Dolan, Broadsign. Online advertising can pose a challenge when it comes to brand-building, as it can be difficult to create awareness with a one-to-one medium. We should ask ourselves if too many marketers are focused on the ‘quick wins’ of easy customer acquisition that’s often associated with digital. […]
By Bradley Johnson. Employment drop comes after ad agency staffing reached an all-time high. Employment in advertising, public relations and related services fell by 2,400 jobs in May, an unsettling turnabout for a sector that until recently had been scoring solid gains, according to the monthly employment report from the U.S. […]
Screenverse is granted the exclusive rights to manage and sell Mesmerize digital place-based media to programmatic advertisers. Programmatic advertising is becoming increasingly important to digital POC network owners, as advertisers add additional reach, ease of use, flexibility, and measurability made available by Demand Side Platforms (DSPs). […]
Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]
I am breaking my policy a bit here by posting about new hires, with a note about well-known industry veterans being brought on to ... […]
LG has been floating a variety of possible use-cases for its transparent OLED displays – with dynamic messaging on things like subway car windows ... […]
Just as industry trade shows are getting back to normal in a sort of/not really post-pandemic era, conferences are also making a comeback after ... […]
JCDecaux Singapore has launched programmatic trading for its inventory of 50 digital screens at Singapore Changi Airport Group. The offering will connect advertisers and media buyers to advertising inventory at Changi Airport via VIOOH, a global digital OOH supply-side platform connected to leverage global demand-side platforms. […]
Billboard Insider’s take: We expect Clear Channel to convert to a REIT once Europe is sold and leverage declines to 5-6 times cashflow. […]
