Out-of-home revenue for the first quarter of 2022 saw growth of +146% year on year with total revenues of £238m vs. £97m in Q1 2021. The figures, collated by PwC, show that growth continued despite lingering COVID restrictions that were present throughout January in England, and beyond for the devolved nations. […]
by Adam Buckman. Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look -- on rooftops, the sides of buildings, on buses (front, back and sides), cab roofs, subway stations, bus shelters and payphone kiosks (yes, they still exist, probably just for the ad revenue they can still bring in). The billboards come in a wide range of shapes and sizes. […]
Attendees will see the latest in dvLED technology on the show floor. LG is introducing a variety of new dvLED displays designed to support integrators servicing markets such as retail, venues, transportation and beyond. […]
Consumer shopping researcher Catalina and digital out-of-home media network Volta have partnered to share data that reveals the shopping patterns of electric vehicle (EV) drivers. Catalina has agreed to provide data on the sales lift generated by Volta's more than 4,600 digital out-of-home advertising screens, which it operates on EV charging stations. […]
Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America, according to a company press release. The digital OOH format led total OOH growth with a 57% increase over first quarter 2021. […]
Volta's EV charging stations, equipped with large digital display screens, are located steps from the entrances of popular retail, grocery, and entertainment venues. These premium placements influence consumers' shopping lists with eye-catching content presented on a sustainable medium within the uncluttered parking lot environment. […]
New Omnichannel Decision Makers Study from DPAA, Advertiser Perceptions and Rogers Sports & Media is first to survey Canadian market New York, June 7, 2021 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that early results of its Canadian Omnichannel Decision Makers Study will be announced at the association’s Canada Summit on June 16 to be held in-person at the Scotiabank Theater in Toronto. […]
There was lots of buzz this weekend coming out of the UK about the Platinum Jubilee for Queen Elizabeth, with many public celebrations but ... […]
In late and up early in Las Vegas, as I poke around and get myself sorted for being at InfoComm this week. The first ... […]
British high-street fashion brand ran a programmatic digital out-of-home (DOOH) campaign to promote their new Autumn/Winter collection. Core Objective: The goal of the campaign was to increase brand awareness and footfall for the launch of New Look’s A/W collection by driving their core audience into their physical store locations as well as online. […]
Out-of-home advertising grew substantially in the first quarter thanks to big investments from top brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders. Outdoor ad revenue grew 40.5 percent in the first quarter of the year, compared to the same time period in 2021, marking a triumphant return for one of the sectors hit hardest by the pandemic. […]
This year’s theme is ‘Digital Signage Business Critical’, which will analyse how digital signage has increasingly become critical to business success rather than simply a ‘nice to have’ option. […]
Following are exhibitor highlights in alphabetical order. Base22. Base22 presented its portfolio of digital services for companies and organizations undergoing digital transformation. […]
With a focus on interactivity, certification and compatibility, the program supports businesses across the AV spectrum, integrating with software solutions and hardware that work in digital signage, IPTV, device management, computer vision and AI, AV control systems and unified communications. […]
Billboard Loans Fund Three, LLC, an income-oriented loan and investment fund commenced operation on June 1, 2022. The fund was formed with capital from accredited investors, supplemented by a line of credit from Washington Trust Bank. The fund seeks senior secured out of home loans and out of home investments of $50,000 to $1 million throughout the United States. […]
