Reese Kurtenbach, Daktronics President and CEO. Our product backlog grew to $472 million. Our production levels have frequently been disrupted by varying supply chain challenges. […]
Calvin Chan is the new chief executive officer of VIOOH in China. In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. Meanwhile, Jean-Christophe Conti, CEO of VIOOH, commented, “We’re delighted to be welcoming Calvin Chan to the VIOOH team. […]
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders. […]
by Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. […]
The Digital Place-based Advertising Association (DPAA) announced today that it is launching the first annual Digital Out-of-Home Excellence Awards, or DOOH-E Awards (pronounced “Dewey”). The awards are being presented in partnership with digital out-of-home demand side platform Quotient. […]
Ben Baker, managing director APAC, Vistar Media. Since our company started doing business in Australia in 2019, the most common challenges raised by media buyers have been: a) our ability to provide a programmatic DOOH (pDOOH) marketplace with inventory from all the major media owners in ANZ, and b) the ability to compare results between different providers using shared criteria. […]
PPDS (Philips digital signage) has announced its U.S. business has become a wholly-owned subsidiary of the TPV Group (which the release says is the largest manufacturer of LCD displays in the world), as the company says it plans to enter a new, accelerated hypergrowth phase in North America. […]
Reece Kurtenbach - Chairman, President and CEO, Daktronics. Recently, our Shanghai production was shuttered for a number of weeks due to China's COVID-19 restrictions. These headwinds are creating an increase in lead times and extending the timing of converting orders to sales in the near-term. […]
Trailhead Media, the private out-of-home company owned by Viking Global Partners, has appointed Randy Otto as President and CEO. Otto has 46 years of experience in the out-of-home industry rising through the ranks at Pattison Outdoor to become President in 2004. Otto retired from Pattison in 2019 and joined Trailhead this past May. […]
DPAA, the global digital out-of-home media association opened nominations for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. […]
The partnership enables advertisers to deliver direct mail advertising to an audience of consumers that have been previously exposed to outdoor ads. "It's well-known that increasing the number and diversity of consumer touchpoints boosts response rates –– and that OOH, in particular, enhances the effectiveness of other channels," said Matthew O'Connor, chief executive officer of AdQuick. […]
"Western Media will provide a large boost to our ad sales efforts,” commented Kyle Hall, CEO of INEO. “Western Media has already sold placements on the INEO Media Network to well respected national and regional brands, with several starting to run this month. […]
The folks at the Daktronics booth at InfoComm will have some spring in their steps this morning, as the show opens and word spreads ... […]
Nashville-based hospitality and digital signage solutions-focused Uniguest has acquired the Norwegian software firm Otrum AS, which also focuses mainly on hotel guest messaging. Founded in ... […]
The study found that ...regardless of the creative, OOH campaigns will perform better on KEVANI sites due to their premium nature. Excitement levels also scored significantly higher on all KEVANI sites while demonstrating a higher memory recall of the advertisements displayed. […]
