InfoComm’s return to a fully live show saw just shy of 20,000 attendees passing though the exhibit halls in Las Vegas this week. AVIXA, ... […]
The Outdoor Media Association (OMA) has released its 2021 Annual Report. “We came together in our first-ever OUT-FRONT introducing three major undertakings: our updated audience measurement system MOVE 1.5 with the Neuro Impact Factor, the new industry standards, and our goal to be carbon neutral in 2022,” OMA CEO Charmaine Moldrich said. […]
by James Hercher. Mike Schott joined Volta, which makes electric car charging stations, almost six years ago to build out the company’s nascent advertising business. That makes Volta early to the everything-is-an-ad platform trend. […]
The data-driven campaign uses WPP specialist agency Kinetic’s global programmatic OOH platform Sightline to target audiences interested in news and current affairs at the most relevant moments. […]
Brush up on your programmatic DOOH skills with some tips and tricks for running your best DOOH campaign. We also provide an in-depth look at Broadsign Ads, Broadsign's DOOH-specific DSP. […]
Up early, at the airport, heading home, impressed with my relatively good evening behavior, given the number of vendor parties staged the last few ... […]
The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]
The law signed by Gov. Ned Lamont on May 26 stipulates that only cannabis establishments with a Connecticut license can advertise on billboards in our state. In addition, billboard ads cannot be displayed between 6 a.m. […]
GroupM, the world’s largest media investment company and global outdoor advertising technology provider, and Moving Walls join forces to bring automation and accountability to Digital Out-of-Home (DOOH) advertising in Malaysia. […]
NaViSense is a cost-effective computer vision solution for gathering anonymous customer attributes using off-the-shelf or existing camera sources and processing them through a variety of edge computing devices such as RPi4. […]
Billboard revenues have recovered rapidly from covid and are 15% above pre-covid. Street furniture is almost level with pre-covid. Transit and Place Based revenues are still lagging. […]
Classic OOH accounts for 63% of revenues worldwide despite the rapid growth of digital OOH. […]
Interview with Amanda Dorenberg, President of COMMB, Canada’s marketing and measuring body of out-of-home media. Dorenberg explains that the Canadian media-buying market is moving away from daily average audiences for outdoor ads to “spot-level impressions”. […]
Day One of the exhibit hall for Infocomm 2022 is behind me, and I’m quickly knocking out a quick impressions post before I head ... […]
Technology giant Google is formally finding its way back into the digital signage and kiosk business, though the company never really left. There are ... […]
