Opportunities for cross-selling and digital signage can be edited for specific audiences, providing up-to-the-minute information to motivate consumers, such as alerting them to when stocks are running low. Augmented reality (AR) is also enhancing the retail experience. […]
E […]
Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
SignValue’s Paul Wright testified at trial that an easement protects and controls things that happen to an area of land, not the surface of someone else’s sign face. Details of which were found in their Billboard Obstruction Analysis of the billboard viewing areas. Judge Lisa M. […]
GUEST POST: HENRIK ANDERSSON, INSTORESCREEN Online shopping and mobile technologies were already compelling a lot of bricks and mortar retailers to start digitally transforming ... […]
One of the announcements a bit lost by me in the InfoComm PR blizzard last week was Sharp/NEC revisiting and re-packaging its AI/computer vision ... […]
When I was at InfoComm last week, I made a point of stopping by the PPDS exhibit to see the company’s latest pots and ... […]
Daktronics provides advice about how to overcome objections and dispel the myths surrounding digital LED signs and billboards. […]
Sponsored content. Surprisingly, as Ocean Outdoor CEO Tim Bleakley points out, location isn’t everything. “Increasingly, our medium is not just about the location, it's about the location in a wider context: the location, the audience, the additional viral exposure and the data to support this,” Bleakley explains. […]
by Benjamin Hiorns. A new generation of marketers are attempting to not only take advantage of context but make the context a key part of the content. The campaign that kickstarted my fascination with this trend is one that dropped just a couple of weeks ago. […]
It’s an ordinary grocery store delivery truck at first glance, but there’s much more to Meow Wolf Las Vegas’ new mobile billboard than meets the eye. […]
Revenue increased 77% to $8.4 million in the first quarter of 2022. Volta projects annual revenues of $70-80 million for 2022. Media revenues (e.g. […]
GUEST POST: PETER CRITCHLEY, TRISON We’ve been in the business of delivering digital experiences for almost 25 years, and in that time the industry ... […]
Uniguest, a provider of digital engagement technology to multiple end markets, has acquired CPI Global's hospitality division for an undisclosed sum, according to a press release. The acquisition follows yesterday's announcement of the acquisition of Otrum. […]
Somewhat lost in the flurry of PR during InfoComm week was a second announcement from Nashville-based solutions provider Uniguest about a second acquisition in ... […]
