TUESDAY, JUNE 21: Panel & Breakfast at MediaLink Beach. OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is as accountable and effective as any option marketers have at their disposal. […]
Four topics will be covered: • Digital signage business critical: showcasing why digital signage is now critical to business success; • Green signage: how to achieve sustainability in digital signage; • Industry developments: the latest changes in the market; • Concepts and content: how to create experiences in the real world and the Metaverse. […]
I bumped into Tom Ross from UK-based Now Signage in one of the corridors on the InfoComm show floor – him racing one way ... […]
Through the collaboration, Cartology can schedule, manage and deliver content and advertisements across retail media displays in more than 1,400 Woolworths grocery stores throughout Australia and New Zealand. […]
An out-of-home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP. I spent a great deal of time answering their questions and providing feedback. They used small fonts, photos and more than 8 words. […]
Today's news follows Clear Channel Airports' March 2020 announcement on its exclusive five-year deal to transform advertising programs for Signature Flight Support's 130+ private aviation terminals throughout North America and the Caribbean. […]
Plaintiff: "So far, this has cost me close to $350K and headaches I did not need." Yesterday’s SignValue article on the Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967 generated strong reader interest. […]
I was way out of trade show routine last week at InfoComm, and I realized pretty quickly that while coming in early was smart ... […]
BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier in Huntington Beach, CA. […]
Three tests, three negatives so far, but I am not out of the woods yet with respect to getting or dodging COVID-19 after five ... […]
Although GroupM’s forecast a slight decline in outdoor advertising during 2022, this is down to current weakness in China — formerly the world’s largest OOH market. At the same time, outdoor advertising, like billboards, continue to rebound as it progresses toward pre-pandemic levels in most parts of the world. […]
The research firm Omdia says the global market for what it calls public displays (basically commercial/Pro AV-grade displays) declined by 2.1% in the first ... […]
With InfoComm in the rear-view mirror, the next North American trade show/conference with a heavy or sole focus on digital signage is Digital Signage ... […]
The show, produced by the Audiovisual and Integrated Experience Association, welcomed 19,681 verified attendees from more than 110 countries and all 50 U.S states, and 522 exhibitors across 294,500 square feet of the trade show floor, according to the association. […]
Building on the existing 2009 ESOMAR guidelines, the aim is to promote sector growth across the world by improving the value, accountability and trust in Out-of-Home everywhere, as well as updating existing best practices for the Digital-Out-of-Home (DOOH) era. This includes: the measurement of DOOH contemporary data for automated trading and attribution, and cross-media measurement practice. […]
