Editors’ Picks

Outfront Media’s panel discussions schedule for Cannes Lions, France – June 20-24 (Yahoo Finance)

Tuesday, June 21: 2pm - Diversity In Media. […]

finance.yahoo.com
Thu, Jun 16, 2022 at 2:14 PM

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Programmatic ad tech platform Hivestack joins open source programmatic ad software organization Prebid.org (DPAA)

Hivestack joins Prebid.org as a technology member to optimize yield for DOOH publishers   MONTREAL, CANADA – June 16, 2022 – Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]

dpaaglobal.com
Thu, Jun 16, 2022 at 1:07 PM

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Programmatic DOOH advertising is growing in China (Martech Asia)

By Aileen Ku, General Manager, China, Hivestack. Digital out-of-home advertising (DOOH) has taken China by storm in recent years and is not looking like it will slow down any time soon. The channel currently makes up 30% of the country’s total out-of-home valuation of 9 billion USD. […]

martechasia.net
Thu, Jun 16, 2022 at 11:11 AM

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iSite Media Makes Sports Arena Restrooms Its DOOH Medium (16:9)

People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and ... […]

sixteen-nine.net
Thu, Jun 16, 2022 at 10:26 AM

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Fashion Brand Uses Immersive Creative, Floor-To-Ceiling LED Columns, For Barcelona Flagship (16:9)

The Barcelona creative technology shop Instronic does very nice work – the latest example a flagship store in the historic city center for the ... […]

sixteen-nine.net
Thu, Jun 16, 2022 at 7:50 AM

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Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District (16:9)

That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has ... […]

sixteen-nine.net
Thu, Jun 16, 2022 at 7:22 AM

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DPAA Summit Canada is underway in Toronto: June 16, 2022

11:00 AM Registration, Networking and Light Bites. 11:45 PM Welcome to DPAA Canada Summit. Barry Frey, President and CEO, DPAA. […]

dpaasummit.com
Wed, Jun 15, 2022 at 11:34 PM

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Shown at InfoComm 2022: Drones are used to calibrate LED screens (AV Interactive)

At InfoComm 2022, AOTO introduced a new and upgraded system – intelligent UAV dark and light lines calibration system, which makes use of a drone to intelligently plan paths to automatically complete full-screen accurate calibration. This brings the efficiency and capability of dark and light lines calibration to an entirely new level. […]

avinteractive.com
Wed, Jun 15, 2022 at 11:24 PM

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2022 U.S. mid-year advertising market forecast by GroupM (Billboard Insider)

Outdoor advertising continues to rebound as it progresses toward pre-pandemic levels. Early 2022 has been strong as audiences have returned, people spend more time enjoying life out of the home again and new movement patterns emerge. However, economic challenges still present risks. […]

billboardinsider.com
Wed, Jun 15, 2022 at 11:22 PM

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AMI selects Vengo’s Programmatic AdServer to connect 20,000 U.S. Jukebox Screens with Advertisers (Digital Signage Federation)

NEW YORK, NY –  May 4, 2022 – Vengo Media Network, a place-based media technology platform, will be now selling ad space programmatically on screens mounted 0n jukeboxes operated by AMI Entertainment, the provider of music services to bars and restaurants. “Digital Out-Of-Home (DOOH) is adopting technology at an incredible rate,” said Mike Maas, CEO at AMI Entertainment. […]

digitalsignagefederation.org
Wed, Jun 15, 2022 at 11:20 PM

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Indonesian OOH ad operator to use Broadsign platform to give international advertisers access to its DOOH inventory (Marketing-Interactive)

Herman Tasmin, director of Rajawali Media, explained that Broadsign technology allows it to operate and monetise its inventory more efficiently. Rajawali Media has onboarded its roadside screens onto the platform of DOOH marketing technology developer in a bid to boost international advertiser access to DOOH inventory in Indonesia. […]

marketing-interactive.com
Wed, Jun 15, 2022 at 11:19 PM

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Why advertisers should not design their own OOH ads, even if they have “easy to use” online tools (Billboard Insider)

Liv Brown, Camel City Poster Productions. I have found many of my outdoor company’s customers are using CANVA to design. This product has been doing lot of advertising, so I think businesses see it as an affordable and easy way to be a designer, and they probably think they can save money. […]

billboardinsider.com
Wed, Jun 15, 2022 at 10:50 PM

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Agencies FCB and UM New Zealand select Seedooh for verification of out-of-home campaigns (Campaign Brief)

The announcement follows a 6 month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues. Seedooh’s market-leading automated platform has been active on all FCB and UM DOOH campaigns since December last year. […]

campaignbrief.co.nz
Wed, Jun 15, 2022 at 2:28 PM

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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement (16:9)

The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability ... […]

sixteen-nine.net
Wed, Jun 15, 2022 at 12:07 PM

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Sony Has Grown Software Partner Ecosystem From Two To 34 In Last 18 months (16:9)

There was a time not very long ago, at all, when I would walk into a Sony booth at a trade show and try ... […]

sixteen-nine.net
Tue, Jun 14, 2022 at 11:25 PM

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