Friday, November 29, 2024

Editors’ Picks

Monday, October 2, 2023 Mon, Oct 2, 2023

What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York

From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. […]

dpaaglobal.com
Mon, Oct 2, 2023 at 12:11 AM

Saturday, September 30, 2023 Sat, Sep 30, 2023

Friday, September 29, 2023 Fri, Sep 29, 2023

Talon group CEO Barry Cupples steps down to be replaced by company founder Eric Newnham (More About Advertising)

Stephen Foster. In a surprise twist, Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a former head of Kinetic. Cupples has ruffled some feathers in the tight-knit world of Out of Home and Newnham, doubtless with ex-Starcom boss Easterbrook’s assistance, may have decided that a steady period is called for. […]

moreaboutadvertising.com
Fri, Sep 29, 2023 at 8:47 PM

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