In 2017/18 the sector generated £152m for TfL's coffers, £10m more than the previous year, helped along by the introduction of 260 full-motion digital screens, digital ‘ribbons’ alongside escalators and 60 ‘cross platform’ variants for waiting passengers to gaze at. […]
T-Rex Property AB released Broadsign and Broadsign’s clients, from the T-Rex industry-wide patent infringement campaign. How much did it cost to defend Broadsign? It was mid six figures. […]
LAS VEGAS—At a command center near the airport here, executives from automotive supplier Aptiv PLC showed why deploying robot cars will be far more complicated than many envisioned just a few years ago. With people in town for the annual CES tech show, Aptiv revealed its new operations with more than 300 people, rows of computer monitors and a 30-foot video screen. […]
Discounted Registration Fee before Friday, February 22, 2019. OAAA / Geopath Member $1,325 / person. Advertiser / Agency $ 850 / person. […]
The digital signage CMS software company Rise Vision produces a lot of free, ready-to-use templates for its big base of 9,000-plus customers, and while most of them are things like welcome messages, promotions, menus and calendars, the company’s creatives have also produced things that are more public service-oriented, like anti-bullying messages. […]
LG is seeing what must be one of the largest deployments yet of smart digital signage displays – one or several webOS-based smart commercial screens in more than 2,400 Best Westerns across the US and Canada. […]
This week 30 changes including significant Agency and Client direct OOH planning and buying staff. New Hires. Agencies, OOH vendors and Sellers. […]
T-Rex Property AB has officially released Broadsign, along with Broadsign’s past, present, and future clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex. T-Rex acquired patents in 2006 relating to the use of technology for remote control of display information on outdoor public screens. […]
XR makes it possible to visualize what a different colored car might look like when viewing an actual car in a dealership. But is XR the new customer experience? The answer, according to a panel of experts during the recent Money20/20 show in Las Vegas, is a resounding yes. […]
BrightSign’s Series 4 Product Family. Stand 8-C165. BrightSign’s digital signage media players have been updated to deliver BrightSign’s fastest performance to date. […]
Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media. […]
The growing segment of cord-cutters is not being reached by television advertising like the rest of the population. Advertisers can reach these consumers, using OOH. Nielsen found that the number of homes without traditional cable or satellite has grown48% over the last 8 years, reaching 16 million households– representing 14% of the households in the country. […]
Adding digital out-of-home to a mobile campaign is proven to amplify the effect. Digital out-of-home actually has a better recall than mobile adds, and combining the two makes for an impactful multi-channel campaign. And with the medium now available programmatically, it can be bought and sold in a similar way to other channels in your campaign. […]
Montreal digital OOH software shop Broadsign has fought its way to a draw with a company widely labelled as a patent troll – getting released from current action from T-Rex Property AB while agreeing in turn to dismiss the counter lawsuit it filed against T-Rex. […]
The takeover of the APN Outdoor Group by JCDecaux and the Adshel Street purchase of oOh! Media in addition to S4 Capital’s second acquisition MightyHive, were prominent movements in the space. Almost a quarter (22%) of all marcoms deals completed globally this year were private equity-backed, representing a 79% increase from 2017. […]