Editors’ Picks

Retail Bloodbath Worsens, But Arm Bets Big Data Can Save Bricks-and-Mortar (CBR Online)

New Arm solution lets retailers place items according to popularity/SKU velocity, aisle traffic, dwell time. Arm – owned by Japan’s Softbank – said it is launching a “full, easy to deploy retail solution that enables retailers to securely consolidate, unify and manage their previously siloed digital customer data and physical in-store IoT data”. […]

cbronline.com
Mon, Jan 21, 2019 at 1:30 AM

Permalink

London commuters spend £153 a week shopping – here’s what they spend it on (City AM)

The research highlights the importance of out-of-home advertising for driving purchases by a captive audience. The report revealed 70 per cent of commuters have made a purchase as a result of advertising seen on their journeys, with 23 per cent of Londoners saying outdoor advertising seen on the commute reminded them to shop. […]

cityam.com
Mon, Jan 21, 2019 at 1:22 AM

Permalink

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on its billboards (Campaign)

Organisation has been using vacant billboards to highlight politicians who have changed their standpoint on Brexit. A spokesman for Led By Donkeys said that JCDecaux initially agreed to host the billboards before retracting the offer due to a policy to not host any political advertising. […]

campaignlive.co.uk
Mon, Jan 21, 2019 at 1:11 AM

Permalink

PATTISON Outdoor unveils 50-foot, 1.5mm pitch LED display in Calgary (GlobeNewsWire)

Advertisers have the ability to display in standard 16:9 format on the primary screen, with adjacent panels serving as a complimentary visual, or integrate the entire digital canvas to create truly unique and engaging experiences. […]

globenewswire.com
Mon, Jan 21, 2019 at 1:10 AM

Permalink

Popspots: How this DOOH network helps retailers lift sales by 20 percent

Popspots is an Austin-based company that operates a network of smart AI-equipped displays at checkout counters, primarily in grocery stores.  CEO and Co-Founder Marlow Nickell recently told Digital Signage Pulse how Popspots uses latest DOOH and AI technology to increase sales at retail. Where are your screens located and what do they offer consumers and retailers? […]

Editorial
Sun, Jan 20, 2019 at 7:57 PM

Permalink

How Technology, Location and Creativity Will Define OOH in 2019 (Media Village)

The strongest OOH campaigns balance technology, location and creativity to create a strong connection with their audience. We call that synthesis of technology, location and creativity TLC. A Great Idea Is Nothing If It's Not Amplified. […]

mediavillage.com
Sun, Jan 20, 2019 at 6:58 PM

Permalink

WARC: How Bluetooth can unlock the mystery of outdoor advertising reach

Bluetooth, the technology that uses wireless connectivity to exchange data across short distances, could be a powerful solution for measuring outdoor ads, according to a paper published in the Journal of Advertising Research (JAR). […]

warc.com
Sun, Jan 20, 2019 at 6:57 PM

Permalink

The problem with anonymous location data (CPO Magazine)

They say they collect locations, not identities. However, where things get alarming is just how easy it is to figure out the real name and identity of a person based on that unique ID and basic location information. What appears to be anonymous is not so anonymous after all. […]

cpomagazine.com
Sun, Jan 20, 2019 at 6:52 PM

Permalink

Curbed: 10 challenges that will define cities in 2019

From homelessness and housing to big tech and budgets, the forces shaping urbanism in the coming year. Beginning with a partial federal government shutdown, 2019 has started with a potent reminder of dysfunction at the national level. The current budget brinkmanship only reinforces the importance of innovative local government to address pressing issues. […]

curbed.com
Sun, Jan 20, 2019 at 6:49 PM

Permalink

Popular Mechanics: A Russian Startup Wants to Project Giant Billboards in Space

The company, StartRocket, plans to launch dozens of tiny CubeSats into orbit roughly 280 miles above the ground in a single rocket. Those CubeSats would then fly in formation and deploy giant reflective sails to send the sun’s light to Earth. Each one of these sails can be controlled independently, so the CubeSats act like programmable pixels. […]

popularmechanics.com
Sun, Jan 20, 2019 at 6:43 PM

Permalink

Examples of good OOH and DOOH creative from last week (OOHToday)

15 creative OOH executions which came to our attention last week. Posterscope and Carat selected the highest rated digital display on the 405 to launch the new Chevy Silverado…which is ideally located in Manhattan Beach, near the top selling Ford Dealership, Porsche, VW, Volvo, Toyota and Audi. […]

oohtoday.com
Sat, Jan 19, 2019 at 12:01 AM

Permalink

7 digital transformation trends of 2019 (DSToday)

Blockchain will continue to advance. Most of us think of blockchain as a way to create digital currency such as bitcoin, but this only scratches the surface of its capabilities. Blockchain-inspired solutions can also be used to achieve operational efficiency by automating business processes or digitizing records. […]

digitalsignagetoday.com
Fri, Jan 18, 2019 at 6:17 PM

Permalink

NRF 2019: How Retail is Advancing AI, IoT

Mood Media and WestRock (partners in the Intel booth) and Smart Shelf (in the Innovation Lab exhibit) are offering systems that include shelf-mounted cameras, shelf-edge context-aware digital signage, and software that collects visual data about customers and analyzes it. […]

informationweek.com
Fri, Jan 18, 2019 at 6:15 PM

Permalink

ISE 2019 – What Not to Miss (UC Today)

ISE 2019 is a fantastic opportunity to explore the latest technologies in meeting rooms, conferences, digital signage, smart buildings and so much more. […]

uctoday.com
Fri, Jan 18, 2019 at 6:14 PM

Permalink

CES 2019: All about 8K, AI & connected cars (IBC)

This year’s show will be remembered for TVs, and especially 8K displays. All new TVs will be sleeker, smarter, voice enabled and powered by AI. Manufacturers also highlighted their vision of controlling other devices in the home through the TVs. […]

ibc.org
Fri, Jan 18, 2019 at 6:09 PM

Permalink