Editors’ Picks

New digital signage products to be featured at DSE 2019 (DSConnection)

Among the more than 250 vendors that will be exhibiting on the show floor, many of them will be introducing new products at DSE 2019, including: Advantech will introduce their ultra-compact digital signage player, the DS-100. This “palm-size” signage player is a high-performance, entry-level signage player powered by Dual ARM Cortrex-A72 + Quad ARM Cortex-A53 processor. […]

digitalsignageconnection.com
Tue, Jan 22, 2019 at 5:43 PM

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What pigeons can do to your billboards (Billboard Insider)

Insider has problems with pigeons roosting on his Circle City Outdoor billboards. Lisa Atkinson of Premium Outdoor tells Insider that giant buzzards have a fondness for her billboards. Insider knows of an operator who once found a dead man inside a billboard structure but that’s a story for another day. […]

billboardinsider.com
Tue, Jan 22, 2019 at 5:23 PM

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A right of first refusal clause in your billboard lease prevents a competitor from suddenly becoming your landlord (Billboard Insider)

Here’s a pretty thorough right of first refusal clause which Insider inherited in a billboard lease assigned to his company. […]

billboardinsider.com
Tue, Jan 22, 2019 at 5:18 PM

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16:9: Chinese Beauty Brand Nu Skin Fills Shenzhen Flagship With Digital Screens

This is a very ambitious, digitally-rich flagship store for Chinese health and beauty brand Nu Skin, opened recently in Shenzhen. Toronto-based Shikatani Lacroix Design (SLD) worked with consulting firm MetaThink to build a store intended as an experience center that reflected the company’s story and brand culture, and showcased products. […]

sixteen-nine.net
Tue, Jan 22, 2019 at 8:44 AM

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16:9: New Orleans Car Dealer Uses Digital Billboards To Troll NFL After Missed Call

Hat Tip to Datacall’s Tim Vance for flagging this … A New Orleans man who owns multiple car dealerships around that city has booked LED billboards around the Atlanta area to troll the National Football League ahead of the Super Bowl there, in the wake of an awful missed call that very, very likely kept the New Orleans Saints out of the big game. […]

sixteen-nine.net
Tue, Jan 22, 2019 at 8:20 AM

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GDPR is starting to be enforced: implications for OOH ad companies (OOHToday)

January 21, 2019 is the day when regulators finally started going after all of those companies who are not in compliance with the data privacy regulations on the books and those that will be on the books. Sure, 50 million euros is a drop in the bucket for a company like Google. I doubt that Google’s balance sheet is even going to notice the missing 50 million euros. […]

oohtoday.com
Tue, Jan 22, 2019 at 1:29 AM

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16:9 Podcast – From ESLs to Avatars At NRF 2019

This is a special edition of the podcast, which I am pretty much whacking together myself, in the wake of running around the NRF show last week in New York. I had my handy little Tascam recorder with me, so I grabbed some quick interviews with several companies I bumped into, with the idea of stitching them together in a round-up. These are not the biggest companies. […]

sixteen-nine.net
Tue, Jan 22, 2019 at 1:22 AM

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Tim Bleakley: The factors behind OOH growth in 2019 (Media4growth)

• Further consolidation, convergence and organic expansion. We are about to move into our 12th UK city and our pipeline is strong, with more than 120 new locations at various stages of development. We hope that a more focussed and consolidated market will supercharge the medium’s organic growth with a focus on the benefits to the advertiser over other media. […]

media4growth.com
Mon, Jan 21, 2019 at 6:08 PM

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Secrets to successful OOH acquisitions (Billboard Insider)

A good asset is made great by the quality of its operation and oversight. Specifically, we can evaluate any potential acquisition very quickly once we have basic information on sales and expenses. When one is interested in selling something it makes the most sense to be ready to provide credible information. […]

billboardinsider.com
Mon, Jan 21, 2019 at 5:04 PM

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Commuters contribute £22.8bn to UK economy a year, Kinetic/Exterion report finds (Campaign)

Stuart Taylor, chief executive of Kinetic, said: "With out-of-home advertising acting as the link between online and offline retail and reaching 98% of consumers nationally, it’s an opportunity that retailers cannot afford to ignore. […]

campaignlive.co.uk
Mon, Jan 21, 2019 at 4:50 PM

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Keynotes, Education & Events at the 2019 OOH Media Conference

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. […]

specialreports.oaaa.org
Mon, Jan 21, 2019 at 10:17 AM

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Blockchain DOOH ad platform Bidooh to list its DOOH Tokens on digital exchanges (Business Up North)

DOOH Tokens will list on CoinAll, a partner exchange of global leader OKEx, and DDEX, a world-leading decentralised exchange. The exchange listings follow the completion of Bidooh’s ICO in December 2018 and have been planned to coincide with the distribution of tokens to ICO participants starting on 21 January 2019. […]

businessupnorth.co.uk
Mon, Jan 21, 2019 at 7:40 AM

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Billboards Successfully Spread the Word for Authorities (OAAA)

When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. […]

specialreports.oaaa.org
Mon, Jan 21, 2019 at 7:34 AM

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16:9: Digital Signage Organisation Forms, Focusing On European Industry

The Digital Signage Organisation (or DSO) has been formed and announced as a new entity intended to support the European Digital Signage industry. The organization’s President is Simon Jackson – who is Vice President, Strategic & Vertical Sales EMEA for NEC Display Solutions, and was previously President of the Digital Signage Federation Europe (DSF-E). […]

sixteen-nine.net
Mon, Jan 21, 2019 at 7:19 AM

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Transport for London’s ad revenue increases as innovative advertising platforms are introduced (Marcomm News)

Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. […]

marcommnews.com
Mon, Jan 21, 2019 at 1:58 AM

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