WOO’s Tom Goddard says market fragmentation and poor collaboration are the reasons why Japan’s OOH ad spend is still below pre-pandemic levels (Billboard Insider)

WOO president Tom Goddard. Japan is generating 6% of global OOH revenues despite accounting for only 1.5 per cent of the world’s population. However, the OOH Industry has not recovered in volume terms to its pre pandemic level of 2020 and has in fact declined by 1.7% share of ADEX since then. […]