Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament. Now after months of having zero visibility, the IPL extravaganza could provide some relief for the OOH industry but with fewer people wanting to step out yet, IPL spends have been majorly invested in TV and OTT this year. […]
Wed, Sep 16, 2020 at 6:15 PM