Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of National Advertisers (ANA) and Nielsen recently reported that in just three years’ time, nearly half of all media campaigns are expected to take on multi-screen strategies. […]
Fri, Dec 6, 2013 at 8:54 PM