The Drum: Why the advertising industry will miss Mobile World Congress this year (and why it won’t)
Advertising has moved on. The reason for this minimal impact is because the heyday of the mobile advertising industry at MWC is long past. Back in 2012/13 the industry was the star of the show, dominating Hall Eight with vast stands (the company I worked for at the time built a stand that occupied a whopping 128 meters-squared). […]
Sun, Feb 16, 2020 at 6:50 PM