Why retail media networks (including digital signage) are the future for stores (Retail Next)

Beth Warren , SVP of Marketing | Retail SME, Creative Realities Inc. Brick-and-mortar retailers should also take advantage of retail media networks by extending the platform's power to in-store digital signage. Doing so creates a viable new revenue generation opportunity, offering brands a highly targeted way to get in front of their desired audience with a “pay to play” model. […]