Why programmatic digital-out-of-home (DOOH) could be a cost-effective solution in times of tightening budgets (Hivestack via BandT)

Hivestack’s Managing Director, ANZ & SEA, Matt Bushby. Programmatic DOOH is ideal for helping marketers tread this fine line, combining the attention-grabbing nature of traditional out-of-home (OOH) with a data-driven approach to buying that enables marketers to maximise the potential of their budgets. […]