Why MRC OOH Measurement Standards may negatively affect the OOH medium (Motionworks)
A guest blog from Euan Mackay, Chief Strategy Officer at Route Research, the research organization responsible for providing audience estimates to the out-of-home industry in Britain. So, the potential outcome of the proposed MRC change in definition is a negative impact on the effectiveness of the medium as a whole. […]
Tue, Jun 25, 2024 at 4:00 PM