Why everyone is thinking about mobile marketing all wrong
The rapid adoption of smartphones and tablets has created an ultra-connected mobile consumer, which has permanently disrupted the shopping experience. Mobile devices have become a habit we’ve integrated into our daily lives that have dramatically changed the ways we interact with the world. As eMarketer analyst Catherine Boyle recently explained: “Local mobile ad spending is on the rise. […]
Mon, Jul 7, 2014 at 1:49 PM