Why billboards are the best channel for driving purchase intent for the auto category (OOHToday)
In my time here at Geopath, I’ve had the opportunity to talk to a few car dealers about what they are buying when it comes to advertising. I am literally floored (pun intended) when I hear them say that they are only buying online. They are targeting individuals who have visited a car-related website, or geofencing their competitors’ dealerships. […]
Thu, Jan 10, 2019 at 12:37 PM