Ad Age: Why 5G will be a giant leap for DOOH advertising
Barry Frey, president-CEO of DPAA, a digital out-of-home marketing association. The lack of latency will also benefit digital out-of-home (DOOH) advertisers. It will be easier to target consumers in vehicles—including ride-share cars—and via digital taxi tops. […]
adage.com
Thu, Oct 17, 2019 at 6:28 PM
Thu, Oct 17, 2019 at 6:28 PM