What to expect at Cannes Lions 2024 (DIGIDAY)

Retail media networks, Outdoor Liones, celebrities and more… By Seb Joseph. It’s not just a CMO’s playground anymore Alright, it hasn’t been for a while. But with the festival now basking in a surge of corporate affection for advertising (or rather, its profits), a more diverse crowd of execs is joining in, especially those from beyond the traditional advertising bubble. […]