What the Q1 2026 OOH revenue numbers say and what they mean for independent DOOH networks (Smartify Media)

By Debbie Williams: OOH is growing, but the bigger story is why advertisers continue investing in it. As digital channels become more crowded and consumer attention becomes harder to capture, brands are placing greater value on media environments tied to real-world behavior. The latest available OAAA data and 2026 industry forecasts suggest that shift is accelerating. […]