The potential pitfalls retail businesses need to understand before investing in digital signage (Total Retail)
By Ori Mor, chief business officer at Wi-Charge. A look at most stores shows that digital signage in retail isn't yet the norm. And figures from MarketingChart suggest that the shopper marketing category, which includes in-store displays, isn't growing by as much as overall marketing spend. […]
Wed, Aug 10, 2022 at 4:08 PM