What is out-of-home (OOH) advertising? A guide for marketers and media buyers (Broadsign)

Quinn Mason. Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their target audience outside the crowded context of their personal devices. […]