What is in-store media? A breakdown of formats (Internet Retailing)

Paul Skeldon. There are essentially four main areas – digital signage, physical signage, sampling pop-ups and instore radio (and sometimes TV) – and several less well used and emergent technologies that blend the above or enhance them. • Digital screens – the core offering for instore retail media today, certainly from a headline-grabbing point of view, are instore digital screens. […]