What Is DOOH Advertising And How Will It Change Over The Next 5 Years? (BuzzFeed)
Digital Out of Home (ie: DOOH) refers to advertising that is targeted to you outside of your home on the go. Think of billboards, advertisements on top a gas pump, advertisements in waiting areas, etc. Publishing a DOOH ad campaign with significant audience reach is currently complex, with displays that are widely dispersed and vary in size and resolution. […]
Wed, Apr 18, 2018 at 4:12 PM