What does programmatic mean for OOH? (Video of the panel at ATS London 2019, by ExchangeWire)
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion. […]
Wed, Dec 11, 2019 at 5:54 PM