What are Unit Cost, CPM and CPP in OOH advertising? (OOHToday)
Unit Cost is the actual out-of-pocket cost to buy a unit or package. Cost per Thousand (CPM) is the cost of buying 1000 impressions. Cost Per Point (CPP) is the cost of buying one GRP/TRP. […]
oohtoday.com
Fri, Jun 28, 2019 at 12:14 AM
Fri, Jun 28, 2019 at 12:14 AM