We have the new tech, now it’s time for agreed standards, says OOH boss (Mediatel)
"Out-of-home has always been a complex medium to navigate, even when it was just billboards and posters," said Gavin Lee, the chief technology officer of Posterscope and the co-chair of the OOH Standards Committee - the body which is helping in the transition to a more automated future. "With the rise of digital and an abundance of location data, the complexity is even greater. […]
Tue, Dec 4, 2018 at 7:11 PM