Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing (EMC Outdoor)
A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]
Tue, Jun 18, 2024 at 11:58 AM