Walmart ad revenue generated by its retail media network surges 46% amid economic pressures (PPC Land)

Luis Rijo. Walmart reported a 46% surge in global advertising revenue during the second quarter of fiscal 2026, according to the company's earnings announcement on August 21, 2025. Walmart's advertising expansion includes digital out-of-home screens across 4,500+ stores and data integrations with demand-side platforms. […]