Mediaweek: VMO to launch 12,000-screen programmatic DOOH platform, uses Seedooh’s campaign delivery verification
Val Morgan Outdoor (VMO) will be launching programmatic out-of-home advertising to Australia in early 2020. The launch will be underpinned by the largest inventory of digital outdoor in Australia. “VMO is 100% digital with over 12,000 screens across Australia, making the business uniquely placed to pivot to a programmatic marketplace,” Paul Butler, Managing Director of VMO, said. […]
Wed, Nov 20, 2019 at 12:41 AM