Vistar’s tips for brands planning a programmatic DOOH campaign (Promoted content via OpenMic/The Drum))
by Skylar Spencer. As the year comes to a close, it’s likely brand marketers and agencies are putting the finishing touches to their 2023 media plans. But before you consider your strategies for Q1 signed, sealed and delivered, it’s crucial you don’t lose sight of one of the most promising advertising opportunities of the year: programmatic digital out-of-home (DOOH). […]
Fri, Nov 18, 2022 at 12:10 AM