VIOOH says Nordic programmatic DOOH adoption outpaces global average

By: Helen Miall. VIOOH, the global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, surpassing the 2024 global average of 28%. […]