US out-of-home (OOH) ad revenue grew 3% in Q2 2025, reaching $2.86 billion (OAAA)

The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. Spending from tech and direct-to-consumer brands remained a growth driver in Q2, spanning categories from streaming and e-commerce to AI-driven software and services. The surge reflects not only ongoing investments from consumer tech and streaming platforms but also the expanding role of AI in driving new engagement opportunities. […]