US out-of-home advertising revenue reaches record $9.46 billion (OAAA)

Out-of-home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters. Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024, signaling continued advertiser confidence and sustained demand for the medium. […]