US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade (Marketing Charts)
Data from WARC attributes the predicted growth of OOH this year almost exclusively to digital. Looking forward, PwC forecasts that digital OOH advertising will grow by an estimated $1.3 billion between 2019 and 2023, while at the same time, physical OOH is expected to see little, if any, growth. […]
Tue, Sep 10, 2019 at 9:22 PM