US lawyers spend over $500 million a year on out-of-home advertising, but they still spend more on TV and online ads (Billboard Insider)

Out of home was the third most popular form of advertising for US law firms in 2024. Out home accounted for 20% of the $2.6 billion in US legal ad spending in 2024. We wonder if out of home will benefit in the future if an erosion in TV viewership leader to a shift of money from TV legal ads to out of home legal ads. […]