US OOH ad revenue increased by 2% in Q1 2025, digital OOH (DOOH) accounted for more than 34% of total OOH ad spend and grew by 9% (OAAA)

OOH revenue reached $1.98 billion in Q1 2025. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters. Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. […]