US Advertising Sales Projected to Pass $300 Billion for First Time Ever, OOH the Fastest Growing Ad Format (Adweek)
By Bill Bradley. Out-of-home advertising was the fastest growing ad format, with 30% growth year-over-year, largely driven by the ongoing recovery since the Covid-19 pandemic led to a steep decline in 2020. Cinema advertising also recovered, growing 430% in the first half, as audiences returned to theaters in full force. […]
Thu, Sep 29, 2022 at 8:20 PM