US ad spend hits all-time high, OOH up 3%, cinema up 12% (MAGNA)
Out-Of-Home had a strong half, with cinema advertising up +12% and the rest of OOH (billboards, transports, malls, and street furniture) up +3% year-over-year. Out-of-Home ad sales will grow by +3% while Print and Radio ad revenues will decline by -17% and -5% respectively. Direct Mail sales will be stable thanks to political revenues (-0.3% overall, -2.1% excl. […]
Wed, Oct 10, 2018 at 6:21 PM