Wednesday, October 10, 2018

US ad spend hits all-time high, OOH up 3%, cinema up 12% (MAGNA)

Out-Of-Home had a strong half, with cinema advertising up +12% and the rest of OOH (billboards, transports, malls, and street furniture) up +3% year-over-year. Out-of-Home ad sales will grow by +3% while Print and Radio ad...