US Ad Market: ‘Modest Growth’ Outlook Implies Big Shift Is In How Advertising Is Defined

On the eve of the Madison Avenue’s major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued an update of his ongoing advertising model, reaffirming “modest growth” for 2014, but also questioning the underlying definition of what constitutes “advertising” in an era of accelerated technological change. […]