Understanding A Proper Go to Market Analysis and Strategy

By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP Go to Market Analysis (GTM) A go-to market analysis (GTM) plus the creation of a marketing strategy begins with an internal and external look at the company. As students of marketing for nearly 5 decades we understand the evolution that has taken place but there is one common denominator spanning the years. […]