MediaPost: Ubimo-KInetic Partnership to Improve Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, but have been challenged to use the online data for offline targeting. […]
Wed, May 15, 2019 at 7:06 PM