TV advertising is fiction. There is no analytics in it: Srikanth Kakani & Preetesh Chouhan
How do you know if a TV ad is seen by the audience? You don't know, but in digital you know. Television may be a popular platform for advertisements, but I will not believe it unless analytics or data support the claim. […]
business-standard.com
Sun, Dec 15, 2013 at 5:26 PM
Sun, Dec 15, 2013 at 5:26 PM