TV ads, brand sponsorships and OOH are consumers’ most trusted sources (Mediaonline)
This study showed that while South African consumers place the most trust in personal recommendations, they nevertheless rank TV ads, brand sponsorships and OOH ads as their next most trusted sources. They place these traditional media channels ahead of consumer opinions online, and ads on social networks and on their mobiles. […]
Thu, Jul 12, 2018 at 5:06 PM