Andy Sriubas: Transparency is the Currency of Trust in Advertising, and How OOH Can Lead the Way
Industry pros have been working with the Media Rating Council to publish standards, definitions and protocols for OOH which are meant to be released within 2019. The MRC’s work is a necessary first-step to keep OOH publishers and buyers aligned while promoting a freely traded and innovative marketplace for our media. […]
Sun, May 19, 2019 at 4:29 PM