Transit and DOOH drive India’s OOH festive boom with spends rising over 15% (BMI)

Sandhi Sarun. New Delhi: After a muted start to the year, India’s out-of-home (OOH) industry is set for its strongest festive quarter in recent memory, with ad spends expected to climb more than 15% over last season. While estimates vary on the exact scale of festive growth, industry leaders are unanimous that OOH will deliver one of its strongest seasons in years. […]